Assured Allies · NeverStop

A wellness program that earns
extra long-term care coverage

Members work with a Wellness Ally, their coach, and commit a plan together on a call. A two-year wellness program that comes with long-term care coverage.

Scope: Product design, with a UX partner on prototype research. I owned the product surfaces and the work with engineering.
Years: 2022–2025
With: President, Head of Product, PM, engineering, UX.
Context: Assured Allies. The member-facing product, live to members.

How the program works

NeverStop comes with a long-term care policy. Members work on the health areas that will help them most, and that participation becomes extra coverage.

The member gets healthier, so there is less chance they will ever need to claim. If something does happen, the credits they have earned go toward care.

The Wellness Ally is their coach. Members browse the library, add opportunities to a wishlist, and bring that list to a call with her. She commits it. That is when it becomes the Aging Map.

How NeverStop runs

Book the coach first

A first meeting with a person motivated members more than building the plan alone. If they book before the assessment is done, she walks them through the program and they schedule the map call next.

Shipped

Booking the Wellness Ally is the first to-do. A real person early made members more likely to stay in the program. The map is built on a later call, after the assessment.

Not

Letting them build the Aging Map alone.

Dashboard

Choosing a time to meet with a Wellness Ally, with the available slots laid out a week at a time.

Schedule a call

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The assessment

Twenty to twenty-five minutes on memory, sleep, balance, and the rest of the picture. It is a self-evaluation. The answers go through clinical scoring, and the Wellness Ally reviews that result on the video check-in. After each question there is a short reply so the time is not a silent form.

Introduction

One assessment question, answered on a rating scale.

A question

What comes back after that answer: a tick, a line of reassurance, and a statistic with its source.

After an answer

The end of the assessment: a note that the Ally will review the answers at the upcoming video check-in, and that Successful Aging Opportunities will unlock.

Assessment done

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The Learning Hub

Each opportunity lists why it matters, a quick win, and the Healthy Actions underneath, including a vendor they already use.

The library

Inside Stay Sharp: In wishlist at the top, why it matters, a quick win, Healthy Actions, and vendors with add to wishlist or in wishlist.

One opportunity

Wishlist

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The wishlist is the draft

On the Wellness Ally’s side, Commit to Aging Map creates the plan and starts it. A second screen asks her to confirm. Credit starts when the member uploads their first participation proof.

Ally View Mode: Abbey J. viewing Brenda Johnson. The wishlist drawer lists Stay Sharp, Hear Better, and Sleep Well, with a Commit to Aging Map button at the bottom.

Ally wishlist

Create Aging Map confirmation: this will create Brenda's Aging Map and end the wishlist planning stage.

Commit confirmation

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Building the map on the call

The member stays in their own app. They can look at the wishlist, an opportunity, or the map — same pages they use alone. She has extra controls only she has, and can commit the map while they are still on screen.

The member wishlist during the call: a green bar saying they are on with Samantha, her video in picture-in-picture, and the three opportunities on the list.

Wishlist on the call

The member's Aging Map during the call: a green bar with Samantha in picture-in-picture, the committed date, and the two-year timeline.

Aging Map on the call

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What the Wellness Ally sees

Once it is committed, she is looking at the same Aging Map the member sees.

Ally View Mode during the call: Brenda in picture-in-picture, the wishlist drawer open, and Commit to Aging Map at the bottom.

Ally wishlist

Ally View Mode on the Aging Map during the call: yellow bar, Brenda in picture-in-picture with End Call, and the three committed opportunities.

Ally Aging Map

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The Aging Map

Before the call, My Aging Map is an explanation and a link to schedule. Once the wishlist is committed, the member sees the timeline, the actions they chose, a way to log activity, and a way back to their Wellness Ally if something needs to change.

My Aging Map before it is built: an explanation that the member and an Ally create it together, with a link to schedule the call. The wishlist heart in the header shows three items.

Before the call

The committed Aging Map: Stay Sharp, Hear Better, and Sleep Well, each with a Healthy Action and Log activity, a two-year timeline, credits, and Ally notes from the session.

Committed map

Dashboard after

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Proving you did it

Healthy Actions often happen somewhere we cannot see: another company’s app, a clinic, a class they already go to. Participation is self-reported: a screenshot, a receipt, a note. The Wellness Ally and the system review what came in and add credits based on the level of participation.

Logging a Healthy Action for Stay Sharp: activity date, minutes practiced, an upload area for app screenshots with two files attached, and an optional note for the Wellness Ally.

Log activity

How it turned out

NeverStop is live to members. People who work the plan with a Wellness Ally, and log what they did, earn extra long-term care coverage.